Wrong Market Positioning
Your listing may be reaching the wrong buyers or competing in the wrong part of the market.
PropScan
Smarter Data. Stronger Decisions.
Find out why your listing isn’t selling.
PropScan analyses your listing, competitors, pricing, presentation and market position.
Secure & Private
Your listing data stays protected.
Fast Analysis
Deep listing analysis without the manual work.
Detailed Diagnostic Report
Clear findings, evidence and recommendations.
Built for Property Professionals
Useful for agents, sellers, developers and investors.
The Problem
Most listings have hidden problems.
PropScan looks beyond the advert itself to find the issues affecting how your listing competes, appears in searches and appeals to buyers.
Poor Photography
Weak images, poor sequencing or missing views may reduce interest before buyers read the advert.
Pricing Mistakes
Your asking price may sit awkwardly against competing listings and the alternatives buyers see.
Weak Description
The copy may list features without explaining why the property is worth seeing.
Missing Searchable Features
Important features may be absent from the fields and filters buyers use to find properties.
Wrong Buyer Appeal
The listing may fail to speak clearly to the buyer groups most likely to want the property.
What PropScan Analyses
A complete diagnostic of your listing
PropScan examines the parts of a property listing that influence buyer attention, search visibility, market position and enquiry potential.
Listing Quality
Checks your title, description, features, structure and overall presentation.
Pricing Analysis
Compares your asking price with competing properties and your position in the market.
Competitor Research
Finds the properties competing for the same buyer and explains why they matter.
Photography Review
Reviews image quality, coverage, sequencing and the strength of your first impression.
Copy Forensics
Identifies weak messaging, missed selling points and gaps in the property description.
Market Position
Shows where your listing sits against the properties buyers are considering alongside it.
Buyer Appeal
Assesses which buyer groups the listing speaks to and where the message falls short.
International Reach
Reviews how the listing may appeal to buyers from key international markets.
How It Works
Three simple steps
From listing URL to a clear diagnostic report, PropScan handles the analysis for you.
1
Paste Your Listing URL
Add the link to the property listing you want PropScan to examine.
- Paste the property listing link
- No manual competitor links required
- PropScan gathers the available listing data
2
PropScan Analyses It
The system investigates the listing, market position, competitors and presentation.
- Pricing and market positioning
- Competitor and buyer analysis
- Photography, copy and visibility checks
3
Get Your Diagnostic Report
Receive a structured report showing what is holding the listing back and what to do next.
- Clear findings and supporting evidence
- Prioritised recommendations
- Downloadable report for future reference
PropScan handles the detailed analysis. You get the evidence, priorities and next steps.
Sample Report
Powered by data.
Written for agents.
PropScan delivers a clear, easy-to-read report that shows you exactly what is holding your listing back and how to fix it.
- Detailed competitor comparison
- Actionable photo & copy recommendations
- Pricing, positioning & buyer targeting insights
Competitor Analysis
Pricing Overview
Property
Price
Beds
Baths
Your Property
€620k
5
4
Comp 1
€595k
4
3
Comp 2
€640k
5
4
Market Position
Your property is priced slightly above the average of comparable listings in the current search set.
Key Metrics
MetricYour PropertyMarket
Price / m²€1,761€1,690
Days Listed9461
PropScan
Diagnostic
Report
Report
123 Ocean View Drive
Clifton, Cape Town
Clifton, Cape Town
72
Listing Assessment
Findings and priorities
Photo Recommendations
Your exterior photography is strong. Interior photography would benefit from brighter images and wider coverage.
Summary & Recommendations
Pricing
Consider a price adjustment to improve market position.
Presentation
Improve interior image coverage and room presentation.
Copy
Strengthen the headline and opening selling points.
Next Steps
Apply the recommendations and reassess performance.
What You Get
Everything you need
to improve the listing.
PropScan turns the diagnosis into practical information you can use to make stronger pricing, presentation and marketing decisions.
- In-depth competitor analysis
- Copy critique and improvements
- Pricing diagnosis and positioning
- Listing errors and missing features
- Photography review and recommendations
- Target buyer profile and strategy
- International buyer insights
- Clear prioritised action plan
Clear Direction
Clear diagnosis. Clear priorities.
PropScan shows you what matters most, what needs fixing first and where changes are most likely to strengthen the listing.
Who It’s For
Built for property
professionals and sellers.
Whether you manage listings every day or need answers about one property, PropScan gives you a clearer view of what needs attention.
Estate Agents
Diagnose struggling listings and give sellers evidence-led recommendations.
Property Developers
Assess positioning, presentation and buyer appeal before marketing decisions are made.
Private Sellers
Understand what buyers see before making another price reduction or marketing change.
Property Investors
Compare opportunities and understand how a property competes in its target market.
Save time
Deep analysis without hours of manual research.
Make better decisions
Use evidence rather than guesswork.
Know what to fix first
Prioritised actions keep the next steps clear.
Pricing
Simple, transparent pricing
Choose one report or buy a pack for repeated use. Each report includes the full PropScan diagnostic analysis and downloadable PDF.
Single Report
Best for one property or a quick diagnostic check.
€39
one-time
One complete report
- Full diagnostic analysis
- Competitor comparison
- Pricing and positioning review
- Photography and copy analysis
- Buyer appeal insights
- Downloadable PDF report
Most Popular
5 Reports Pack
Ideal for regular sellers, agents and smaller portfolios.
€159
pack
€31.80 per report
- 5 complete PropScan reports
- Full diagnostic analysis
- Competitor comparison
- Pricing and positioning review
- Photography and copy analysis
- Downloadable PDF reports
10 Reports Pack
Better value for active agents and higher-volume users.
€299
pack
€29.90 per report
- 10 complete PropScan reports
- Full diagnostic analysis
- Competitor comparison
- Pricing and positioning review
- Photography and copy analysis
- Downloadable PDF reports
Agency Plan
Flexible report volumes for agencies and larger teams.
Custom
Pricing tailored to your usage
- Flexible report volumes
- Multiple team members
- Portfolio-level usage
- Priority support
- Custom onboarding
- Future agency features
Secure checkout
Your payment and account information stay protected.
Complete report included
Each credit produces a full downloadable PropScan report.
Use reports when needed
Report packs give you flexibility for future listings.
Ready to analyse your listing?
See what your listing is missing.
Paste your property listing URL and let PropScan identify the issues affecting its market position, presentation and buyer appeal.
Secure analysis
Clear diagnostic report
Practical recommendations